Better, Bigger, Bolder
The year from February 2023 to February 2024 was incredibly tough, personally and professionally.
I faced the heartbreaking loss of both my mother-in-law and father-in-law, who passed away one year apart—same hour, same day. Precisely 12 months apart. Uncanny and deeply painful.
These personal tragedies unfolded as I grappled with a difficult decision about the future of Quolum–a fintech startup I co-founded in 2019.
Quolum faced a small, competitive market. Despite our best efforts and the value our products brought to customers, scaling became increasingly challenging. Introducing procurement services further complicated our product story—not just for us but for every vendor in the market. I have many thoughts on this but for another time.
Ultimately, the decision was clear: downsize to a lean 4-5 person team and continue generating $500K-$1M ARR, or wind down the business.
I chose the latter.
However, I wasn’t ready to step away from entrepreneurship. I’m passionate about tackling unsolved problems, no matter how niche they may seem. Plus, the macro shifts in AI, especially with the rise of large language models, made me rethink how every technology category could be reimagined.
Picking up the pieces, Redblock was born, bringing me back to my roots in cybersecurity.
We are on a mission to build a product that empowers AI to automate tasks traditionally destined for humans. We aim to let AI handle the rote, repetitive, and complex tasks. We’ve identified a few specific use cases and are using them to understand human behavior, teaching AI to take over these tasks.
I’m back–better, bigger, bolder, and more ambitious than I was.
